Solutions – Level 2
Enterprise Performance Analytics
Built on a solid foundation of optimized operational reporting, Enterprise Performance Analytics address and exploit, respectively, the following needs and opportunities:
- Developing a complete view of customer relationships is challenging when multiple applications are used to serve customer needs.
- Integrating data from different sources is challenging when different terms and formats are used for common data.
- Analyzing time-series business dynamics requires data to be organized and stored in dimensional models.
- Identifying how to grow the business by acquiring new customers, increasing product penetration with existing customers, and identifying high value customers who are about to close their accounts is challenging without predictive analytics.
- Understanding how associate satisfaction ratings directly impact customer satisfaction ratings can be the basis for targeted programs to strengthen associate satisfaction and productivity, as well as customer satisfaction and loyalty.
Enterprise Performance Analytics employ and aggregate data from application databases into an enterprise data warehouse to provide a single source for enterprise information. Analytics included are:
| Financial | Automating report generation saves valuable time and expense while providing Financial Analysts, Line of Business Managers and Business Unit/Branch Managers with immediate access to online financial and operating reports and analyses. |
| Customer | Integrating data from the various applications provides a single view of the customer relationship to identify how to best serve customers’ complete financial services needs. |
| Product | Too few or too many choices to serve customers financial needs make decisions difficult. Periodic product analysis provides the basis for evaluating the need to introduce new products or adjust existing products. |
| Organizational | Analyzing quality and productivity performance metrics provides the basis for adjusting business process to maximize organizational productivity and associate satisfaction. |
| Associate | Research confirms the direct correlation between associate satisfaction and customer satisfaction. Additional analyses of training hours, turnover and sick days enables HR policies to directly impact customer satisfaction. |
| Market | Analyzing market demographics and extending segmentation data to calculate potential market profitability provides the basis for branch expansion and relocation, as well as up-sell opportunities to existing customers. |
| Competitive | Analyzing integrated market data with FDIC Summary of Deposits data provides the basis for understanding competitive threats and opportunities. |
Integrating internal and external data into an enterprise data warehouse and using advanced reporting, analytics, scorecard and dashboard technologies to quickly develop and answer critical business questions is best practice in high performance banks.
Call 800-533-7271, or e-mail info@businintel.com, to learn more about BI’s Enterprise Performance Analytics Solutions.